Tips and Facts
Tips and Facts
  • Orientation of letters and flats need to be addressed prior to design.
  • Make sure the stock you use for postcards is at least .007 inches and the stock for self-mailers is at least .009 inches thick. Thinner stock will result in loss of the automation discount for postage.
  • Make sure the size of your mail piece falls within aspect ratio to retain automation discount for postage. If length of the piece divided by height of the piece falls lower than 1.3 or higher than 2.5. Folder self-mailer rules effective January 5, 2013.
  • Do not use dark colors or a busy background in the address area of a piece. It could interfere with the ability of the equipment to read the address and make the piece unmailable.
  • Consider adding a personal touch to your next direct mail letter by adding names and/or other variable information. Personalization creates a feeling of one-on-one communication and helps engage the recipient. Talk to your Pittsburgh Mailing representative about personalization options.
  • To get the most from your mailing lists, keep them updated. A clean and updated list will yield a better response by targeting the best leads, reducing postage costs, and helping to keep production costs in check.
 
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